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Wine in France
- south west of France, we are surrounded by wineyards! You find 13.000 producers of wine in the region, 9.000 are Châteaux - and of course - you find the wineshops - les Caves de vins! We created new identity and all communication tools for Cave des Carmes, situated south of Bordeaux, here is a selection of our work :
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The last day of september 2011
we were lucky to partcipate in wine harvesting at Château Pick-Laborde | Sauternes, one of our gorgeous wine clients here in France. 31 degrees the last day of september, very special. The harvesting is almost 1 month earlier than normal for this wine. Here are some photos from 30.09.11. Images of the visual work (identity, wine label, brochure…) we have done and are doing for Château Pick-Laborde, will be published here soon.
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Design & Fish
We have had the pleasure of designing totally new packaging for Aalesundfish in Norway.
Aalesundfish carries over a hundred years of experience. Their location on the Norwegian coast means that they have sustainable environment for farmed and wild fish - right outside their doorstep! When we visited them, we watched the fishing boats coming to the company, delivering the catch of the day (very big fish!) and then we followed the process through the cleaning, cutting all the way till the white, clean, fresh fish were in the box, ready to be sent to for example to France. If the catch was done on tuesday, the fresh fish were ready to be consumed in France friday morning. Incredible and fascinating logistics!
We started by defining strategy, identity, analyses of the market in France (consumer behaviour, interviewing distributors, observing competitors activities) then we created a communication platform based on the results. This packaging is one of the visual results of this work.
We believe there are so mush to be done within communication and branding of Norwegian fish in France! The Norwegian fish has a positive reputation in France (clean, fresh, cold water, pure, healthy…) the Norwegian salmon for example, has been on the christmas menu in French households since…. 25-30 years… ago or even more! We notice though, that in the large shoppingcenters like Carrefour, Leclerc, Auchan… - the identity of Norwegian fish is not at all given the value it deserves. A lot to be done!
We appreciate that Aalesundfish is one of the companies that actually are doing something about this, and that they did choose Perle graphic design to work with, in the French (and others, like UK) market.
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Design & High Technology
ICD AS (Industrial Control Design) is situated in Norway. A software company who has designed CDP (Control Design Platform) - widely used in development of on- and offshore automation systems, for clients within high-technology like Rolls Royce Marine. Pgd was hired to create communication platform, strategy and definition of identity (core values, tone of voice, typography, colours - the look and the rules), logo - redesign, creating the payoff / slogan, business stationery, prints, adds and more. A little selection of what we have created so far:
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