Client:
Country:
Project:
To find the brand. The correct fit. According to who you are, your services, how you would like to be perceived.
This is our challenge and our passion.
Having a name, but no identity, our client had been growing extremingly fast, their branding had been put on hold, so when they contacted us, they really needed "everything".
We created a logo and a brand platform on which we based the development of their visual identity - and elaborated a brand style guide / brand manual. The brand manual is a wonderful tool to facilitate the communication keeping the guidelines in mind so everything is created in the same tone of voice. This will create a strong brand. Packaging - fish box - was created based on the new visual identity and also graphic elements (the symbol in the logo) were used to decorate their location / office.
And we created their slogan: True stories.
Client:
Country:
Project:
To find the brand. The correct fit. According to who you are, your services, how you would like to be perceived.
This is our challenge and our passion.
Having a name, but no identity, our client had been growing extremingly fast, their branding had been put on hold, so when they contacted us, they really needed "everything".
We created a logo and a brand platform on which we based the development of their visual identity - and elaborated a brand style guide / brand manual. The brand manual is a wonderful tool to facilitate the communication keeping the guidelines in mind so everything is created in the same tone of voice. This will create a strong brand. Packaging - fish box - was created based on the new visual identity and also graphic elements (the symbol in the logo) were used to decorate their location / office.
And we created their slogan: True stories.
Client:
Country:
Project:
To find the brand. The correct fit. According to who you are, your services, how you would like to be perceived.
This is our challenge and our passion.
Having a name, but no identity, our client had been growing extremingly fast, their branding had been put on hold, so when they contacted us, they really needed "everything".
We created a logo and a brand platform on which we based the development of their visual identity - and elaborated a brand style guide / brand manual. The brand manual is a wonderful tool to facilitate the communication keeping the guidelines in mind so everything is created in the same tone of voice. This will create a strong brand. Packaging - fish box - was created based on the new visual identity and also graphic elements (the symbol in the logo) were used to decorate their location / office.
And we created their slogan: True stories.
Mission
Strategy, Identity, branding, communication tools
Client
Cave des Carmes | France
Description
Cave de Carmes opened it's doors in 2010. The person behind this gorgeous wine shop is passionate about wine, tasting, wine&food and she spends a lot of time looking for wines, champagnes, whiskeys, cognacs... that she will be proud to make you discover in her wine shop: Cave de Carmes, situated in the famous vineyards close to Bordeaux in France. Every visit is a new discovery! And if you don't know what to serve together with the food you planned or what to serve your friends for the «apéro» - Angèle is always very helpful to find the perfect bottle.
Perle graphic design was asked to create the identity for Cave des Carmes. After several visits, a lot of photos, talking, tasting, analysing, testing - we created a style in which you can discover the feeling we had when we visited the Cave des Carmes: classy, stylish, colourful, positive/happy, service & quality. Conseptual approach, we also considered the building | architecture to give the identity a global consideration.
![](https://static.wixstatic.com/media/aa9f24_cca20f9b77d34b40ad36f5485e68f23e.jpg/v1/fill/w_980,h_522,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/aa9f24_cca20f9b77d34b40ad36f5485e68f23e.jpg)
![](https://static.wixstatic.com/media/aa9f24_46ebabe090f149789c024b5533b94673.jpg/v1/fill/w_147,h_179,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/aa9f24_46ebabe090f149789c024b5533b94673.jpg)
![](https://static.wixstatic.com/media/aa9f24_4677ce3c310d4c0ebaec92ea9943b744.jpg/v1/fill/w_147,h_46,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/aa9f24_4677ce3c310d4c0ebaec92ea9943b744.jpg)
![](https://static.wixstatic.com/media/aa9f24_750caee7ddb34225aadd509711a4d85b.png/v1/fill/w_193,h_172,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/aa9f24_750caee7ddb34225aadd509711a4d85b.png)
![](https://static.wixstatic.com/media/aa9f24_5f70797b88a74002b029b3746cb5a17f.png/v1/fill/w_49,h_25,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/aa9f24_5f70797b88a74002b029b3746cb5a17f.png)
![](https://static.wixstatic.com/media/aa9f24_8ae5f5057d6143d2be40f11177cc8e9e.jpg/v1/fill/w_91,h_122,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/aa9f24_8ae5f5057d6143d2be40f11177cc8e9e.jpg)
![](https://static.wixstatic.com/media/aa9f24_d9ff6d7812f9437185427c0561aa3cda.png/v1/fill/w_68,h_82,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/aa9f24_d9ff6d7812f9437185427c0561aa3cda.png)
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Histoire
![](https://static.wixstatic.com/media/aa9f24_7acbbcb9b978492696a02ce8db93907b.jpg/v1/fill/w_137,h_91,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/aa9f24_7acbbcb9b978492696a02ce8db93907b.jpg)
![](https://static.wixstatic.com/media/aa9f24_93ac8b6305a742dd9348f62e82f63b2f.jpg/v1/fill/w_180,h_178,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_auto/aa9f24_93ac8b6305a742dd9348f62e82f63b2f.jpg)
![](https://static.wixstatic.com/media/aa9f24_ad5d29d4694849d2bcd29e3db657b025.jpg/v1/fill/w_180,h_178,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_auto/aa9f24_ad5d29d4694849d2bcd29e3db657b025.jpg)
![](https://static.wixstatic.com/media/aa9f24_2a29ee59369e4549981bcab755169a2e.jpg/v1/fill/w_180,h_178,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_auto/aa9f24_2a29ee59369e4549981bcab755169a2e.jpg)
![](https://static.wixstatic.com/media/aa9f24_dae016a1aa6e44f48e84f85744884656.jpg/v1/fill/w_180,h_178,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_auto/aa9f24_dae016a1aa6e44f48e84f85744884656.jpg)
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![](https://static.wixstatic.com/media/aa9f24_e0d4fbe98ecf443380f14c8d5845c7bd.jpg/v1/fill/w_147,h_108,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/aa9f24_e0d4fbe98ecf443380f14c8d5845c7bd.jpg)
![](https://static.wixstatic.com/media/aa9f24_af6a128257b741d88a6775b974e8d7a1.jpg/v1/fill/w_93,h_140,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/aa9f24_af6a128257b741d88a6775b974e8d7a1.jpg)
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