Perle graphic design offers a full creative service within branding, digital,
spatial and print design. Making creative design solutions strategically
grounded and executed to build belief at a personal level and global scale,
we serve our gorgeous clients.
RESEARCH | ANALYSES | STRATEGIES
Perle graphic design is a branding agency that infuses every collaboration with strategy, design & technology.
We develop creative strategies, market strategies, communication strategies, based on research and analyses - inputs that indicate where, when, how and on what to focus.
Exemple of research, analyses & strategy for a client in Norway: research in the French market (a defined segment) to map consumer behaviour, preferences, competitors, changes, news and more, which gave a lot of valuable information so that a strategy could be applied to create adapted communication tools and packaging + timing of campaign + target groups.
All communication made by Perle graphic design is based on global thinking - conceptual design - that include strategies.
We offer to find the name that fits and embraces the values, culture and the (wished) identity of your company, product or service. Then we create the graphic symbol - the logo - that represents the company, product, person or organsization. A logo can be purely typographic. It is called a logotype when only letters of the name make up the logo. We can also refer to the logomark as the word portion of a logo that also has a symbol. Once the logo is designed it gets applied to many different applications. You have started the creation of a brand identity. You have heard of the importance of using your logo consistently. There should be a consistency to elements beyond the logo as well, to create a strong brand. Your brand. All will be visualized and explained with examples in the brand guidelines we can create for you - to be used as a tool to keep your brand consistent.
Whether your business is large or small, brand guidelines are critical to helping your brand to work effectively.
What is a brand?
1. The brand promise
A brand is a promise to your clients. What will your clients get when they purchase your product or service? The brand promise incorporates more than the product and service itself. It also includes the feeling that your customers get when they use your products and services. Your brand promises something to your clients. Like safety, strength, quality and so on.
- our work is to help your create these feelings - to move people.
2. The brand perceptions
Brands are built by consumers, not companies. It's the way consumers perceive a brand that defines it. It doesn't matter what you think your brand promises. The only thing that matters is how your clients perceive your brand.
- our work is to help you develop consumer perceptions that reflect your brand as you would like it to be.
3. The brand expectations
Based on your brand promise, your clients develop expectations for your brand. When they purchase your product or service, they assume their expectations for your brand will be met. They must not be disappointed, then you'll loose them to competitors.
- our work is to help you give promises you can forfill.
4. The brand persona
Every brand has a persona. Think of your brand as a person. What is that person like? What can you expect when you interact with that person? From appearance to personality - and all in between - your brand persona is one that your clients will evaluate and judge before they do business with you.
- our work is to help you define and create this person.
5. The brand elements
Brand logo, messaging, packaging and so on. All of these elements must work together to consistently communicate your brand promise, shape brand perceptions, meet brand expectations, and define your brand persona. If one element is not ok, your entire brand can suffer.
- our work is to do reserach so you don't waste your time taking your brand in a direction that won't allow you to reach goals. We must understand the competitors and audience, so we can help you develop a brand that promises the right things to the right people.
Conceptual design is our approach: to have a global view when starting the process. It is the design of interactions, experiences, processes and strategies and is the point at which people, knowledge, products, services, processes and profitability meet vision and endless possibilities. We aim to abstract reasoning in any given environment, to quickly be able to understand the underlying motivations of key players, root-causes of failure, as well as feeling and connecting with the human elements that any system, experience or interaction has on its users.
Our philosophy and creative process
- are based on a conceptual approach | global view where
innovative thinking, critical thought, experimenting and collaborations are key.
PRINT & PUBLISHING DESIGN
For editors in France and Norway, several book covers have been designed by Perle graphic design.
Also brochures, flyers, banners, panels, flags, and several other kind of prints for clients.
To create successfull packaging, we always have these criterias in mind - of course in addition to a well defined strategy, elaborated together with our client:
1. Eye-catching appearance
2. Design, shape and colour
6. Efficient communication
7. Multisensory appeal
8. Appropriateness for the product packaging
9. Value (sophistication, class)
10. Additional benefits (successfull packaging = gift...)
SIGNAGE & EXHIBITION DESIGN
Signage design is the design or use of signs and symbols to communicate a message to a specific group, to communicate information such that the reciver may make cognitive decisions based on the information provided.
ifferent kind of signs: Information - Direction - Safety/Regularity.
Exhibition design is the process of developing an exhibit from a concept through to a physical, three-dimensional exhibition. It is a continually envolving field, drawing on innovative, creative and practical solutions to the challenge of developing communicative environments that tell a story in a three-dimensional space. All types of exhibits aim to communicate a message through engaging their audiences in meaningful and compelling interactions.
As for prints, the design for digital use (screen) like a webpage, blog, social media, newsletters.. is a part of the visual identity of a company. The development of f.ex. a digital campaign is based on a defined strategy of a mix of «earned, owned and bought» media - showing who the audience is, their behaviour, preferences, habits et. To reach the target with the adapted message, create interaction and response.