1/17

Star Seafood AS

Client:    
Country:  
Project:   


To find the brand. The correct fit. According to who you are, your services, how you would like to be perceived.
This is our challenge and our passion.

Having a name, but no identity, our client had been growing extremingly fast, their branding had been put on hold, so when they contacted us, they really needed "everything".


We created a logo and a brand platform on which we based the development of their visual identity - and elaborated a brand style guide / brand manual. The brand manual is a wonderful tool to facilitate the communication keeping the guidelines in mind so everything is created in the same tone of voice. This will create a strong brand. Packaging - fish box - was created based on the new visual identity and also graphic elements
(the symbol in the logo) were used to decorate their location / office.

And we created their slogan:
True stories.



 

Star Seafood AS
Norway & International
Logo, slogan / payoff, brand, branding, packaging, label

7.jpg
7a.jpg

The logo + the logo with the slogan

12.jpg

The label, in different versions

21.jpg
20.jpg
20.jpg
23.jpg
22.jpg
25.jpg
24.jpg
32a.jpg
32.jpg
34.jpg

Another graphic element: the shape of the fish tail

35.jpg
37.jpg

We created a set of icons - here's a selection