Star Seafood AS


To find the brand. The correct fit. According to who you are, your services, how you would like to be perceived.
This is our challenge and our passion.

Having a name, but no identity, our client had been growing extremingly fast, their branding had been put on hold, so when they contacted us, they really needed "everything".

We created a logo and a brand platform on which we based the development of their visual identity - and elaborated a brand style guide / brand manual. The brand manual is a wonderful tool to facilitate the communication keeping the guidelines in mind so everything is created in the same tone of voice. This will create a strong brand. Packaging - fish box - was created based on the new visual identity and also graphic elements
(the symbol in the logo) were used to decorate their location / office.

And we created their slogan:
True stories.


Star Seafood AS
Norway & International
Logo, slogan / payoff, brand, branding, packaging, label

The logo + the logo with the slogan

The label, in different versions

Another graphic element: the shape of the fish tail

We created a set of icons - here's a selection